Lead APAC SMB Ads FP&A across 6 markets, partnering with regional Sales Directors on commercial strategy, scalable reporting and revenue performance.

• Uncovered and helped prevent a nine-figure annual arbitrage leak through deep-dive SQL, data analytics and financial modelling, influencing senior global VPs to drive a product change.
• Spearheaded the global "Account Takeover" initiative from APAC, quantifying a multi-billion-dollar fraudulent ad spend risk. Recognised with the 2025 Google Ads Finance Award.
• Built a scalable reporting framework for a multi-billion-dollar APAC business, tracking ~15 key metrics and leading target-setting for thousands of sales reps.
• Serve as an AI thought leader in the finance organisation, running cross-functional workshops for Strategy & Operations and Sales teams.
• Built a high-performing team, interviewed 20+ candidates and mentor Googlers beyond the team.

Partnered with the Managing Director of Greater China and led weekly revenue meetings with directors.

• Drove 2x revenue growth over 3 years by architecting and executing the China acceleration strategy.
• Led a rigorous review of the China incentive program, delivering a nine-figure annual improvement through program refinements.
• Owned a strategic initiative end to end, from financial modelling to post-launch evaluation, driving eight-figure new revenue in its first 18 months.

Seconded after the Uber–Grab merger to lead finance and strategy for Uber's Singapore car leasing business, directing an 18-member team across finance operations, FP&A and strategy.

• Led a strategic recovery after fleet utilisation fell sharply, rebuilding it and cutting annual burn by an eight-figure sum.
• Managed the financial side of a nine-figure divestiture, serving as interim CFO to deliver a timely exit.

Partnered with 14 General Managers across APAC to set up business development frameworks and team accountability.

• Executed commercial partnerships with Visa, Lazada and CapitaLand.
• Built an analytical framework to prioritise partnership opportunities across 14 markets.

• Private equity internships at Navis Capital (Kuala Lumpur) and IFC Asset Management Company (Washington DC).
• Head of the 8th Annual INSEAD Asian PE & VC Conference, leading a team of 12 for 300+ attendees.

Promoted rapidly to VP, independently managing client pitches, deal structuring and execution across APAC.

• Closed 30+ deals totalling SGD 25B+ across Asia.
• Structured an oversubscribed ~$100M capital markets raise for an HK-listed engineering firm, running a syndicate of 20+ banks.

Selected for strategic bank projects, partnering with McKinsey consultants to improve KYC processes.